Wawa is saluting its customers, employees and the communities it serves during the company’s 52nd Wawa Day.
Wawa Inc. celebrated the company’s 52nd anniversary in retail by offering its customers free coffee of any size on this year’s Wawa Day, April 14. The free coffee offering was chain-wide, and it lasted all day long.
This year, Wawa expected to give away more than 1.7 million free cups of any size coffee to customers at its more than 720 stores across its six-state operating area.
In April of 1964, Wawa entered the retail business and opened its first convenience store. In April of 2014, Wawa celebrated its 50th anniversary in convenience retailing and marked the milestone with the launch of The Wawa Foundation, a 501c(3) non-profit organization founded to encompass Wawa’s charitable giving. Wawa and The Wawa Foundation are committed to donating $50 million to causes supporting health, hunger and every day heroes by 2018. Wawa and The Wawa Foundation are pleased to announce that in 2015 contributions of over $12 million were made, and $22 million in contributions have been made since the inception of The Wawa Foundation. This year, Wawa’s April 14th Wawa Day celebration gave the company the chance to toast the community, while celebrating its 52nd anniversary in retail and the second anniversary of The Wawa Foundation.
“During the anniversary week of our entrance into retail, Wawa Day provides us with a chance to connect with and honor the millions of customers who have been so integral to Wawa’s growth over the past 52 years,” said Chris Gheysens, Wawa’s president and CEO. “At Wawa, we exist to go beyond filling customer orders to fulfilling the lives that we touch every day. Our core purpose is exemplified through the commitment of The Wawa Foundation to give back to the communities we serve, as well as through the dedication of our thousands of associates who make the Wawa experience so special. It’s always meaningful to celebrate our customers, associates and communities with one of our most beloved Wawa products.”
In addition to giving away more than 1.7 million free cups of any-size coffee for all customers chain-wide, Wawa will be celebrating the millions of magical moments that happen at Wawa each day with in-store digital tributes featuring photo montages to celebrate the unique relationship between Wawa associates and customers.
“1.7 million is a pretty big number, but the number we are most proud of is the millions of lives impacted through the charitable efforts of The Wawa Foundation,” said Gheysens. “Happy Wawa Day, everyone, we toast you all!”