HEINEKEN USA has announced the return of its Beers of Mexico variety pack. This spring, limited-edition Dos Equis Azul – a blend of signature golden wheat lager and blue agave – will once again join Dos Equis Lager, Tecate and Sol, to create a medley of taste experiences, perfect for social gatherings and party occasions. To increase awareness and drive shoppers in-store, Dos Equis is utilizing digital and social media to direct consumers to the Beers of Mexico content hub, which features content for shopper engagement and guides shoppers to local off-premise accounts. Once in-store, eye-catching POS materials including 10 case stackers, display toppers, cooler decals, pallet skirts, price cards and tuck cards increase consideration and purchase intent of Dos Equis’ variety pack format. The Beers of Mexico variety pack is available in 12- and 24- bottle formats and 12- pack cans, each containing equal amounts of Dos Equis Lager, Dos Equis Azul, Tecate and Sol.
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