CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Hershey Acquires Ripple Brand Collective

By CSD Staff | April 26, 2016

Share

TheHersheyCompanyLogo2015-448x162Acquisition of barkTHINS snacking chocolate to assist Hershey as it looks to expand its mass premium offerings.

The Hershey Co. has purchased Ripple Brand Collective LLC, a privately held company based in Congers, N.Y., maker of barkTHINS snacking chocolate brand.

“This acquisition is a great addition to our Hershey chocolate portfolio and enables us to expand our mass premium offerings into this growing and on-trend category,” said Michele Buck, president, North America, The Hershey Co. “Since its launch in 2013, barkTHINS has quickly become a favorite snack brand due to its commitment to using simple ingredients, fair trade cocoa, non-GMO certification, and no artificial flavors or preservatives. barkTHINS is a very attractive and uniquely-crafted brand that essentially created a new form of chocolate snacking. Made with high-quality dark chocolate, nuts and other ingredients, barkTHINS addresses key consumer trends, such as premium, high quality ingredients and snacking. We look forward to building barkTHINS by leveraging Hershey’s scale at retail.”

“We’re proud of the rapid development of the brand since our launch in 2013 and look forward to the next phase of accelerated growth that Hershey can provide,” said Scott Semel, founder and CEO, Ripple Brand Collective LLC. “Our unique proposition, brand equity, and outstanding team give us confidence that there is tremendous upside for barkTHINS with a confectionery leader like Hershey.”

The barkTHINS brand is largely sold in the U.S. in take-home resealable packages and is available in the club channel as well as select natural and conventional grocers. Annual net sales of the business in 2016 are expected to be in the $65 million to $75 million range. Terms of the deal were not disclosed.

 

Related Articles Read More >

bp Shares Plan to Decarbonize the Texas Gulf Coast
7-Eleven Expands Convenience Through Tech
Thorntons Opens New Store
Enmarket Teams Up With Veteran Carriers to Feed Truckers
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization