Dandies Marshmallows is rolling out new, updated packaging to promote its all-natural and Non-GMO Project Verified attributes. Designed in shades of refreshing blue, a background of clouds and playful fonts, the bags portray a lighthearted feel and feature the Dandies’ marshmallow man wearing his bow tie that consumers have grown to love. The front of the bag clearly highlights the product’s key attributes: all natural, Non-GMO Project Verified, and certified Kosher by cRc. It also showcases the marshmallows in a cloud-shaped package window. The back features the inspiration for Dandies’ marshmallows, a recipe for classic crispy treats, and the product’s nutritional information and ingredients. In addition, an illustrated Dandies’ branded airplane carries with it a ribbon of product call-outs, including vegan, gluten free, gelatin free, fat free, dairy free, and nut free. Dandies will bring back its popular pumpkin flavor this fall and introduce a new peppermint variety for the holidays; each will be featured in seasonal packaging. The SRP for Dandies’ marshmallows is $4.99 for a 10-ounce package.
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