Chevron’s ExtraMan knows what customers want from a convenience store experience.

On Monday, May 2, 2016, Chevron launched the new “Extras. Every Day.” campaign to complement the chain’s ExtraMile store concept, which was introduced in 2005.

Chevron’s ExtraMile concept has set new standards in convenience store retailing that complements the changing tastes and busy lives of consumers. Chevron now has 727 franchised and company-owned locations throughout California, Oregon and Washington.

As part of an ongoing commitment to provide value while showing a “routine” that’s more rewarding to customers, Chevron has launched its new ‘Extras. Every day.’ campaign, featuring ExtraMile’s biggest advocate, ExtraMan – a tongue-in-cheek, masked superhero who knows the heavy c-store user well, because he is one. He knows what they like. He knows what they want. And he knows they may not think about things like a clean store, well-organized shelves and friendly employees, but they appreciate them just the same.

ExtraMan will be seen across all media platforms, including 15 second/30 second television spots on highly viewed cable stations and prominent Hispanic networks, as well as having a major presence on point-of-sale, in-store and at the pump throughout stations in California, Oregon and Washington.

For the first time, ExtraMile will move into the dynamic world of social media, offering fun reminders of special deals while ‘surprising and delighting’ select individuals who post specific comments with ExtraMile offers. This action-packed, animated campaign will also be featured on a variety of other digital and top-rated audio channels where consumers will enjoy getting to know the voice and personality of ExtraMan as he introduces the new campaign, and offers up his enthusiasm for all the extras and offers he finds at ExtraMile.