VP Racing Fuels builds brand exposure through a new racetrack sponsorship.
VP Racing Fuels has been chosen as the Official Fuel of the New Heartland Park Topeka for 2016 and 2017. This new sponsorship will help VP Racing Fuels to grow brand exposure through a variety of marketing efforts.
This new sponsorship encompasses Heartland Park’s dragstrip, oval track, road course and a new motocross track opening this month. As part of the agreement, the track will have three blends of VP Racing Fuels available at its fuel station – C12, VP110 and Motorsport 100 – with service provided by VP Heartland, VP’s distributor based in Manhattan, Kan.
“VP Racing Fuels has a long history of supporting all forms of motorsports and we’re happy to bring them on board as our partner,” said Jeff Lacina, director of marketing and communications for the New Heartland Park Topeka. “VP sets the bar for quality and consistency, and its fuels are famous for superior power and performance. It’s a real benefit to our racers to have convenient access to VP’s fuels at the track.”
“The new management team at Heartland Park has great plans for the facility and it’s exciting to enter into this new partnership with them,” said Justin Bolt, owner of VP Heartland. “We look forward to supporting the new owners and particularly its sportsman racers with quality products and superior service for many years to come.”
As Official Fuel, fans will see VP Racing Fuels’ presence via billboards and signs throughout the Heartland Park Topeka complex. Additional exposure will come through the track’s social media and website.