Every dollar raised in 7-Eleven stores to support relief efforts in Fort McMurray, Canada will contribute $4 to the cause.

In response to the recent fire that destroyed whole communities in the Fort McMurray area, 7-Eleven has donated $15,000 directly to the Canadian Red Cross to support relief efforts. Additionally, the company has launched coin box donation programs in Canadian 7-Eleven stores, hoping to reach a maximum of $35,000.

The same coin box donations made by individual Canadians are also eligible for matching funds by the Government of Canada. And for donations in Alberta 7-Eleven stores, funds are matched by the Government of Alberta. As a result, for every dollar donated in Alberta 7-Elevens between May 3 and May 31, 2016, the Canadian Red Cross will receive a total of four dollars.

Last week 7-Eleven instituted an in-store canister fundraising campaign in each of its 505 Canadian outlets, with all donations going to the Canadian Red Cross Alberta Fires Appeal.

“Our hearts go out to the tens of thousands of people affected by this devastating fire,” said Raj Kapoor, vice president and general manager, 7-Eleven Canada. “We have stores, customers and employees in the Fort McMurray area, and this brings it very close to home.”

“We are grateful for 7-Eleven’s support of the Red Cross disaster relief efforts,” said Ronan Ryan, chief development office, and Canadian Red Cross. “We thank 7-Eleven’s operations for their generosity and unwavering support.”

“The canisters in our stores provide an easy and accessible way to donate,” said 7-Eleven’s Raj Kapoor. “And customer donations and spare change will be maximized like never before due to the various donation matching programs available this month.”