Minit Stop’s new logo and carry-out designs have received one of Hawaii’s most design prestigious awards.
On April 23, during the Pele awards ceremony on Oahu, Hawaii, Minit Stop was awarded top honors for the company’s new logo and carry-out food boxes. The Pele awards are Hawaii’s top recognition for excellence in advertising design, and Minit Stop was recognized among all of Hawaii’s advertising and designs.
Gilbert & Associates, the advertising firm for Minit Stop who designed the new logo and boxes, accepted the awards on behalf of Minit Stop. The most popular and most competitive was the logo category. Minit Stop won a Silver award for the unique Minit Stop “Shaka Chicken” logo that is being launched this year at all stores (the Shaka is a gesture started and used in Hawaii and surf culture as a gesture of salutation, friendship, thank you and gratitude).
The Gold Pele was won in the Packaging category, for the design of a fun Minit Stop food carry-out box using whimsical -isms and phrases written on the box. Jon Miyabuchi, vice president of Minit Stop, described the boxes saying, “We wanted something that would entertain the person while enjoying the great food inside. Kind of like when you were little and would read the cereal box when eating breakfast.”
“The recognition we received from the logo and food boxes is very exciting for our team and all of our customers, and they are currently being implemented at all of our stores on Maui and the Big Island. It’s an exciting year at Minit Stop. Besides the new logo and food boxes, we have the upcoming debuts of our Minit Stop App and proprietary blend coffee program. We will be rolling out a lot of new exciting features at all of our stores—it’s an exhilarating time to be a Minit Stop fan,” said Miyabuchi.