As a result of a new partnership, Kwik Fill will now present mobile offers to its customers.
Customers of the Kwik Fill/Red Apple convenience store chain will now have access to mobile offers as a result of a new partnership between the chain’s parent company, United Refining Co., and Koupon Media. The new mobile offers are expected to increase customer loyalty as well as in-store sales.
Kwik Fill joins Koupon’s client list of 28,000 major convenience stores that drive loyalty, store traffic and sales with the Koupon Platform.
The mobile offer program will be distributed through Kwik Fill’s marketing communication strategies including integration with Kwik Fill’s newly launched loyalty program. The mobile offer program will deliver personalized and targeted incentives to Kwik Fill’s customers that will ultimately increase in-store purchases and link loyalty back to the rewards program. Kwik Fill’s customers will be able to enjoy money-saving incentives and rewards while Kwik Fill will be able to grow in-store sales and realize individual sale attribution. “After a lot of research and preparation, we’re excited to launch this next component in our overall marketing strategy,” said Lance Pangborn, director of advertising and media for Kwik Fill.
Koupon Media is the convenience industry’s leading provider of mobile offers, with targeting and security technology. Koupon’s branded clients are the largest and most dominate CPG brands in multiple categories, including carbonated beverages, beer, candy, gum, bottled water, salty snacks, tobacco and energy drinks.
“We are thrilled to be working with Kwik Fill to help them deliver more targeted value to their customer base,” said Brad Van Otterloo, chief revenue officer of Koupon Media. “Kwik Fill’s loyal customer base will be visiting their stores even more frequently, to save on the products they love most.”
Koupon will continue to provide support to Kwik Fill as they work to expand their mobile offers program into a major form of customer engagement during various campaigns and events, including sweepstakes that will be held in June.