Convenience stores have enormous opportunity for growth as consumers continue to demand healthier options, and Enmarket has recognized this growth potential and is committed to offering healthier options.
Enmarket is demonstrating its commitment to providing consumers healthier choices through a new partnership with Partnership for a Healthier America (PHA), making Enmarket the sixth convenience store chain in the U.S. to partner with the organization. PHA is a nationwide nonpartisan, nonprofit that is striving to end childhood obesity.
The announcement was made at the Building a Healthier Future Summit, PHA’s annual conference, which brings together leaders from across sectors to develop tangible, actionable solutions to help in the fight to end the childhood obesity crisis. Savannah, Ga.-based Enmarket offers competitively priced healthier snacks and fresh food in addition to fuel, beverages, lottery services and more.
“We’re honored to work with the Partnership for a Healthier America, and we’re thrilled to have Enmarket’s efforts in providing healthier food choices for kids and their parents recognized,” said Matt Clements, Enmarket’s director of marketing. “There are many organizations involved in the PHA, but only five other convenience store chains. This underscores the fact that convenience stores can do something to improve healthier food access, and we’re happy to be at the forefront of that movement within our industry. It is a long term commitment for Enmarket.”
PHA is devoted to working with the private sector to ensure the health of the nation’s youth by solving the childhood obesity crisis. Supported by honorary chair First Lady Michelle Obama, PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Its board of directors includes nationally recognized business leaders, advocates, health professionals and thought leaders from a variety of backgrounds. Most importantly, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress its partners, like Enmarket, are making to show everyone what can be achieved by working together.
“Today there are more convenience stores than warehouse clubs, supercenters, dollar stores, supermarkets and drug stores combined,” said PHA CEO Lawrence Soler. “With more and more consumers demanding healthier options, there is a huge opportunity for growth among the expanding number of convenience stores, like Enmarket, that are stepping up to meet this demand for healthier products and make the healthy choice the convenient choice.”
The company has increased the availability of better-for-you snacks in its stores, with more organic, gluten free and non-GMO options for customers. Fresh salads, sandwiches and produce are delivered multiple times each week, so Enmarket can offer the freshest possible products on its shelves. Many Enmarket locations prepare fresh grab-and-go offerings daily on site. Their restaurant concept, called The Eatery, includes fresh made to order offerings such as sandwiches, salads, burritos, premium coffee, smoothies and more. Also, in support of PHA’s signature initiatives, Enmarket will integrate Drink Up branding into store promotions and incorporate FNV marketing collateral across its stores to encourage more customers to drink water more often and eat more fruits and vegetables.
“Our solidified support of PHA will help Enmarket continue to build a healthier future for children because we will be collaborating with powerful partners in creating solutions to ensure every child grows up at a healthy weight,” Clements added. “We now have a seat at the table with other corporate, nonprofit, academic and government counterparts to address critical issues that are impacting the future of this country’s health and well-being. Enmarket is committed to being part of the answer in making the healthy choice the easy choice for all Americans.”