A new study from Kellogg’s will help retailers appeal to customers who consider purchasing breakfast food from a c-store.
Kellogg Company recently released its exclusive ReThink Breakfast II research. This research has identified consumer trends to help retailers drive business during breakfast hours.
In this second edition of the exclusive study, Kellogg’s examines the new wave of morning routines to help retailers identify the different types of breakfast consumers who get their breakfast from convenience stores desire, what their needs are and how they are fulfilling them.
The study examines the different needs of each breakfast consumer based on behaviors, preferences and attitudes within the convenience segment. Retailers can access insights and implications that are specific to their operation and webinar (available in August) featuring operator application ideas, such as protein- rich or portable breakfast options by visiting www.KelloggsSpecialtyChannels.com/breakfast.