Kum & Go customers in Paragould, Ark. have access to a variety of new offerings at the brand’s recently opened Marketplace prototype.
On Friday, June 10, 2016, Kum & Go opened the doors of its new store in Paragould, Ark. The newly constructed 6,200+ square-foot store, which features the brand’s new Marketplace design, is located at 4609 W Kingshighway, and it offers a variety of unique amenities to its customers.
This new store is unlike any other location in Arkansas, and to encourage customers to try out some of the store’s new offerings, the first 99 customers who arrived on Friday morning received a coupon for a 99-cent whole pizza.
Developing this innovative model took nearly two years, and the result is an entirely new concept. The centerpiece of the store is an expanded and open food preparation area that customers can see from the moment they enter. Other location features include:
- Elevated food experience with Kum & Go’s “Go Fresh Market”
- Open kitchen layout, clear aisles and easy-to-navigate zones
- Seating inside with heated patio seating outside
- Complimentary Wi-Fi and charging stations for customers
- Expansive beer cave
- Designed for LEED-certified status, using energy efficient and sustainable design practices
“This new footprint represents everything that Kum & Go strives to be for our associates and for our customers,” said Kum & Go president and CEO Kyle Krause. “This is the evolution of our brand promise and business approach. Now customers can truly experience the “more” that we provide.”
To celebrate the opening, Kum & Go made a $1,000 contribution to Arkansas Community Foundation of Greene County, an organization that provides resources for building the economic well-being of the community. Charitable needs across the state are met by making reachable solutions to society gaps and positive changes in counties across the state.
Kum & Go operates three stores in the Paragould community and 48 in the state of Arkansas.
Future locations of this new layout are planned for 2016 in Iowa, Colorado, Oklahoma, Wyoming, Missouri and Arkansas.