The William Wrigley Jr. Co. has announced that it will introduce a new version of Orbit White in January 2017. The new Orbit White is a soft chew sugarfree gum that helps keep teeth white. The new Orbit White soft chew form is bigger in size than current Orbit pellets, and will be offered in two sugarfree flavors, Spearmint and Peppermint. Orbit White will be available at retailers nationwide in 40-count bottles for an MSRP of $3.49 and will be followed later in 2017 with a new 15-count single serve plastic bottle. Orbit White will be supported with dedicated TV, Print, Digital, Social and PR activation, as well as retail solutions and consumer promotions. The Orbit White creative will be integrated into the brand’s new global creative campaign, “Time to Shine.” Launching in May 2016, “Time to Shine” is a more emotional campaign from the brand, celebrating the potential of what can happen when you’re feeling confident and at your best.
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