An increasing number of consumers are looking to convenience stores for fresh produce.
In response to the increase in consumer demand for fresh produce, convenience stores continue to grow their produce offerings. In response to this growing trend, the National Association of Convenience Stores (NACS) and the United Fresh Produce Association have released a new resource discussing the distribution options that are available to c-store owners.
The new report, “Convenience Store Distribution Options for Fresh Produce,” provides an overview of the various options available to retailers seeking to increase their fresh produce offerings.
Consumers are increasingly looking to convenience stores for fresh produce for snacks and meals, whether bananas, cut fruit or prepared salads. Nearly half of all consumers (48%) say that convenience stores are a place where they can get fresh produce, according to a 2015 national consumer survey conducted by NACS.
At the same time, convenience retailers also are stocking more fresh produce. More than three in four NACS members (77%) say that they now sell fresh produce. As a result of these trends, sales of fresh fruits and vegetables in convenience stores grew 14.4% in 2015, more than five times the overall 2.7% growth rate of produce sales in the U.S., according to Nielsen data.
Depending on their resources and business model, the 154,000-plus convenience stores in the U.S. have very different distribution approaches to get products to their stores — and these approaches affect how they obtain fresh product. Further complicating the issue, many chains have grown through a combination of acquisitions and the building of new stores, making it tougher to implement a one-size-fits-all approach across all stores within a company.
“This latest resource is designed to provide an overview of the options available to retailers so that they can examine what approach may work best for their business — or even at individual locations. It also is an excellent resource for others interested in the channel so that they can best understand the challenges and opportunities related to obtaining fresh produce,” said Jeff Lenard, NACS vice president of strategic industry initiatives.
“During the past two years, members of the NACS-United Fresh Convenience Task Force have researched current challenges in supply chain management, in-store handling and merchandising, and other barriers to produce success for convenience retailers,” related Jeff Oberman, United Fresh’s vice president of trade relations. “This document provides convenience retailers and their supply chain partners with insight to develop and maintain an effective distribution network for success.”
The new publication is the third deliverable from the partnership that NACS and United Fresh formed in June 2014 to identify best practices to grow produce sales in convenience stores. The groups published two documents in 2015: the 26-page “Building the Business Case for Produce Sales at Convenience Stores” and “Are You Fit for Fresh?” a simple 10-point checklist that looks at critical areas to assess whether a specific store should grow its fresh produce offer. NACS and United Fresh also were among the groups that worked with The Food Trust to develop its 2015 resource, “Healthy Food and Small Stores: Strategies to Close the Distribution Gap in Underserved Communities.” United Fresh president and CEO Tom Stenzel is featured on the latest NACS Convenience Matters podcast. NACS also has other resources online as part of its reFresh initiative, which provides tools for retailers to improve their businesses and the communities they serve.
The groups will continue to jointly develop follow-up resources and educational sessions at both the 2016 NACS Show and United Fresh 2016 to help retailers and their supplier and distributor partners execute quality produce programs, from acquiring product to effectively merchandising and marketing it.