VP Racing Fans can now purchase VP branded clothing and novelties.

VP Racing Fuels Inc. has launched a new program to promote VP-branded apparel, promotional items and novelties.

As part of the new program, Barker Specialty is partnering with VP to host a new e-commerce site at https://www.barkerstores.com/vpperformancegear/ and serve as a one-stop shop for purchase of an expanded line of hats, t-shirts, promotional items and more.

Among the new items are several “Mad Scientist” and VP Monster Truck-themed products including a VP Monster Jam T-Shirt, a Monster Truck plush toy, Monster Truck pennant and even a Mad Scientist bobblehead! Visitors should check back frequently as the product line is growing rapidly and other VP-branded items and novelties will be added soon.

“We’re excited to partner with Barker Specialty and expect they’ll be instrumental in building VP’s brand awareness and facilitating all needs concerning apparel and novelties,” said Chris Wall, VP’s chief marketing officer. “This new program will provide important support not only for VP’s expanding consumer product lines but our retail branding program as well.”