LDSP and Calbee North America are working together to provide convenience stores greater access to the Harvest Snaps snack line.
Lil’ Drug Store Products (LDSP) has partnered with Calbee North America to offer their popular Harvest Snaps salty snack line to the convenience store channel.
“We are thrilled to be offering Harvest Snaps to our retailers and wholesalers so they can better meet the needs of convenience store shoppers by offering more nutritious choices,” said Doug Marquardt, director of marketing, Lil’ Drug Store Products. “The ‘better for you’ healthy snacks category is an important growth opportunity for c-store operators and LDSP plans to offer a variety of healthy snack brands like Harvest Snaps to help convenience stores meet the needs of their shoppers.”
LDSP recently partnered with Brandware, a third party market research provider, to conduct extensive nationwide convenience store shopper consumer research on snacking preferences. The research found that 75% of convenience shoppers want a greater selection of healthy snacks. Consumers said they wanted an assortment of unique healthy snacks with preferred attributes like high protein, non-GMO and low sodium. The research project led to the development of “the Better Selections Snack Market,” a healthy snacks center designed for convenience stores. LDSP plans to distribute healthy snacks centers with consumer preferred brands like Harvest Snaps to reach many of the 100,000 convenience stores in their network.
Harvest Snaps have rapidly grown to over $100 million in retail sales with placement in the produce section of grocery stores, Walmart, Target and Costco. Millions of consumers have discovered that Harvest Snaps, the crispy and light pea-pod shape salty snacks, are delicious with less fat and calories plus more fiber and protein than potato chips. According to the U.S. Market Trends report by Packaged Facts, the number of consumers categorized as “healthy snackers” has grown from 29 million to 41 million, and more consumers are seeking out snacks made with “ingredients that include vegetables, legumes, high-protein foods and grains.”
“Previously, Harvest Snaps had limited distribution in the convenience store channel. Now, the partnership with LDSP will expand convenience store availability of Harvest Snaps in a variety of flavors, including Lightly Salted, Wasabi Ranch and Caesar,” said Wayne Brown, director of sales, Calbee North America. “Living up to our mantra, ‘harvest the power of nature,’ we are always looking for ways to deliver flavor and fun, support healthy living and make snacking a more wholesome experience for our customers.”
Founded in 1974, Lil’ Drug Store Products, based in Cedar Rapids, Iowa, is a leading distributor of products to the convenience channel. Lil’ Drug has established a long track record of success at identifying and resolving convenience shopper needs in a wide range of categories with brand partners like Carmex, Ricola and Rolaids.
Calbee Inc. North America produces an exciting lineup of snacks, many of which are healthier alternatives to regular chips, and all of which are simple, natural and delicious.