Springfield, Mo. consumers can now experience the “more” that Kum & Go offers with the brand’s new Marketplace design prototype.
On Friday, June 24, at 6 a.m., Kum & Go opened the doors to its newest store in Springfield, Mo. This brand new, 6,200+ square-foot Marketplace prototype is located at 2808 S Campbell Ave., and it offers customers a variety of unique offerings.
To encourage customers to try out some of the stores unique offerings, the first 99 customers to arrive on Friday morning received a coupon for a 99-cent whole pizza.
Developing this innovative model took nearly two years, and the result is an entirely new concept. The centerpiece of the store is an expanded and open food preparation area that customers can see from the moment they enter. Other location features include:
- Elevated food experience with Kum & Go’s “Go Fresh Market”
- Open kitchen layout, clear aisles and easy-to-navigate zones
- Seating inside with heated patio seating outside
- Complimentary Wi-Fi and charging stations for customers
- Expansive beer cave
- Designed for LEED-certified status, using energy efficient and sustainable design practices
“This new footprint represents everything that Kum & Go strives to be for our associates and for our customers,” said Kum & Go president and CEO Kyle Krause. “This is the evolution of our brand promise and business approach. Now customers can truly experience the “more” that we provide.”
To celebrate the opening, Kum & Go made a $1,000 contribution United Way of the Ozarks, an organization that improves education, health, income and safety for families in the community. This organization facilitates programs for adults and children facing obstacles on a daily basis and improving education barriers.
Kum & Go operates 37 stores in the Springfield, Mo. community and has plans to open four additional Springfield-area Marketplace stores later this year.
Future locations of this new layout are planned for 2016 in Iowa, Colorado, Oklahoma, Wyoming, Missouri and Arkansas.
