All beverage channels recorded growth in the recent period ending June 18.
During the recent four-week period, the beverage industry experienced growth across all channels. A number of brands continue to outperform, and they are helping to drive substantial growth in the market.
All Channel Sales Results – Beverage Dollar Sales Improve
A new report from Wells Fargo Securities has reported that Nielsen Data has revealed that all channel dollar sales (including grocery, drug, mass and convenience stores) during the recent four-week period ending June 18, 2016 experienced increases.
- The Coca-Cola Co.– Last month, total beverage dollar sales were up +2.7%. The increase was driven by sequential improvements in carbonated soft drinks (CSDs) and strength in teas and waters.
- PepsiCo– Slight declines in CSDs was offset by strong performance by salty snacks and most non-carbonated beverages, leading to an increase of +3% in total beverage and snack dollar sales.
- Pepper Snapple Group- Sequential improvements in the majority of categories led to an increase on total beverage dollar sales of +1.4% last month.
- Monster– Total dollar sales were up sequentially to +6.3% during the recent four-week period.
Carbonated Soft Drinks (Excluding Energy) Sales Improve for Period But Remain Negative for Most of Quarter Two
Wells Fargo Securities reported that the Nielsen Data revealed that total CSD (ex-Energy) dollar sales were up +0.9% in all channels during the recent four-week period. The growth was reportedly driven by soft average equal price growth of +0.2% and modest equal unit volume growth of +0.7%.
- The Coca-Cola Co.- Dollar sales were up +1.6% for CSDs, resulting from the -1.0% average equal price declines, and equal unit volume growth of +2.7%.
- Brand Coke, which accounts for approximately 43% of Coca-Cola’s CSD sales, improved, but dollar sales remain negative at -0.5%.
- PepsiCo- Flat equal unit volume growth and -0.1% average equal price declines resulted in a -0.1% decline in dollar sales.
- Pepper Snapple Group- +0.3% average equal price increases and equal unit volume growth of +1.1% led to a +1.4% increase in dollar sales.
Energy
Red Bull Declines Weigh on Category, while Monster and Rockstar Remain Solid
The Nielsen Data as reported by Wells Fargo Securities has revealed that, in the recent four week period, the energy category generated soft dollar sales growth of +3.3%, driven by weak trends in Red Bull.
- Red Bull- Dollar sales were down -3% this period, versus -3.4% for 12-weeks.
- The brand recorded -2.4% equal unit volume as it laps product launches and subsequent removals of several Editions lines.
- The brand also reported -0.6% average equal pricing.
- Monster- Results improved sequentially to +6.3% dollar sales growth driven by +4.1% equal unit volume growth and +2.1% average equal pricing growth.
- Rockstar– Dollar sales remained strong (+10.4%).
- PepsiCo’s Kickstart- Dollar sales remained strong (+16.1%).
Beer Category Strong
Constellation Brands Continues to Outperform
The Nielsen Data that Wells Fargo Securities reported revealed that beer dollar sales in the four-week period were up a strong +5.9%, driven by solid equal unit growth of +3.2% and solid +2.6% pricing.
- Anheuser-Busch InBev- Dollar sales were up +4.2%, led by +2.7% growth in equal unit volume and +1.5% average equal price increase.
- MillerCoors– Dollar sales were up +1.5%, as average pricing was up +1.7% and -0.2% equal volume declines.
- Constellation Brands– Very strong +20.6% sales growth was recorded, with average pricing up +2.9% and +17.2% equal volume growth as Corona/Corona Light both returned to double-digit growth. Constellation gained over one point of both dollar and unit share.
Salty Snacks Remain Strong
Frito-Lay Leads Growth
Salty snacks dollar sales increased +5.6% during this period, with +4.4% equal unit growth and +1.2% equal unit pricing. PepsiCo’s Frito-Lay dollar sales were the strongest they have been in over a year, up +5.9%, driven by +5.4% equal unit volume growth and +0.5% average equal pricing.
