Walgreens is making it even easier for its customers to save with the launch of new digital coupons on the brand’s mobile app.
Walgreens now offers its customers the opportunity to redeem paperless coupons from Walgreens and manufacturers for in-store and online purchases. These new digital coupons can be “clipped” from product detail pages, and customers can search Walgreens.com and the Walgreens mobile app for specific product savings.
Both new features are the drugstore chain’s latest enhancements to its paperless coupon offering, making it faster and easier for customers to find and redeem the latest promotions and deals.
“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” said Linda Filler, Walgreens president of retail products and chief merchandising officer. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”
Walgreens paperless coupons are the electronic coupons available to the more than 85 million active Balance Rewards members through Walgreens.com/coupons or the Walgreens mobile app. Customers can search and “clip” hundreds of offers in a variety of categories from Walgreens and other manufacturers. Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when a customer uses their Balance Rewards card. Now, customers also have the ability to use their clipped offers while shopping online at Walgreens.com or through the Walgreens mobile app.
“We were one of the first retailers to take an innovative and simplified approach in developing the customer experience for digital coupons,” said Abhi Dhar, Walgreens senior vice president and chief information officer. “These latest enhancements, in addition to integrating our loyalty program with Apple Pay and Android Pay, have made it even easier for the millions of people who use our online and mobile channels every day to save even more at Walgreens.”
Since Walgreens first launched paperless coupons in 2014, the drugstore chain has seen a continual increase in monthly redemptions, with more than 135 million total coupons clipped through the program. The company has continued to enhance and simplify paperless coupons by also offering manufacturer coupons through a partnership with Quotient (previously Coupons.com Inc.). Walgreens also plans to offer digital redemption and clipping from product pages for its Weekly Ad and Monthly Savings Book later this summer to give customers more savings opportunities.