Kellogg’s Cheez-It brand has launched two new on-trend flavors into the convenience channel: Cheez-It Snack Mix Sriracha and Cheez-It Grooves Hot & Spicy. Bold and extreme flavors are now the fastest growing salty snacks in c-stores, up 28% over the past two years, followed by cheese flavor, up 14%, according to Nielsen c-store ending Oct. 31, 2015. The new products join a successful snack line, which includes:Cheez-It Original, Cheez-it Duoz Cheddar Jack/Baby Swiss, Cheez-It Snack Mixes Original, Cheez-It Grooves Zesty Cheddar Ranch. Today’s convenience shoppers want more than just a potato chip when craving a salty snack, presenting retailers with an opportunity to grow their snack set with Cheez-It Snack Mix Sriracha and Cheez-It Grooves Hot & Spicy. Salty snacks are the most popular purchase in c-stores, Nielsen c-store 52 weeks ending Aug. 8, 2015 and these two new flavor dynamos will stand out in this competitive category.
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