Summer is most definitely here.
By Bill Scott, President, StoreReport LLC
The undisputed winner for June was Nestle Pure Life Water, which rose from position 644 in May to position 86 in June–a whopping gain in rank of 558 positions.
Second place was not even close. Black and Mild (UPC 070137804727) rose to position 99 for a gain of 104 positions.
How hot was it? It was so hot that 10 Pound Bagged Ice and 32 Ounce Fountain Drinks smacked Hunt Brothers Hunk Pizza down to position number three. I’ll have to cut them some slack however, because in Mississippi the blistering heat has run most of us indoors and hot foods have definitely suffered because of the heat.
Back & Mild Plastic Tip Originals (UPC 734141000109) was the greatest looser, dropping 75 places to position 99.
Powerade products did especially well this month showing gains in positions in the double-digits. Remember: Discount beer, because not all of the stores in our study sell alcoholic beverages.
It will be interesting to watch this trend continue through the rest of the summer.