Cumberland Farms’ SmartPay program automatically saves customers money, just for filling up their tanks.

Since its inception in 2013, Cumberland Farms’ SmartPay program has saved Cumberland Farms customers a total of $50 million. The program, which is free to join and use, is available as both a payment card and a mobile payment app.

SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day, when they fill up at any Cumberland Farms gas retail locations throughout the Northeast and Florida.

In addition to saving 10 cents on every gallon of gas, SmartPay mobile app users receive a free Farmhouse Blend coffee, free Chill Zone beverage or free bottle of water for every 40 gallons of gas purchased. To date, Cumberland Farms has given away over 2.5 million free drinks via SmartPay Rewards. Cumberland Farms major suppliers are also getting into the act, providing free coupons on a range of in-store products with SmartPay Rewards.

“Three years ago, SmartPay was an entirely new concept, so it’s incredible to see that we have already hit the $50 Million mark in terms of customer savings through the program,” said Ari Haseotes, CEO of Cumberland Farms. “Our customers absolutely love the program, and we get thousands of new customers every week, mostly from word-of-mouth referrals by existing customers.”

As Cumberland Farms continues to be a leader in technology and mobile payments in the convenience retail space, its multi-year remodeling initiative has also lent a hand in reinventing the New England institution. The initiative, which kicked-off in 2009, includes a major overhaul of all of Cumberland Farms’ nearly 600 stores with a larger, modernized store design, an expanded food offering and more gas pumps. The retailer’s new look is also driving major growth, and foot traffic has significantly increased in all eight states that have new or newly remodeled Cumberland Farms stores.