VP Racing is now the title partner for the Gateway Dirt Nationals.
VP Racing Fuels has signed a multi-year agreement, acquiring the title partnership for the largest indoor stock car race in 34 years, the VP Racing Fuels Gateway Dirt Nationals. In addition to the title partnership, VP Racing Fuels is now the Official Fuel and exclusive trackside fuel service provider for the Gateway Dirt Nationals.
The Gateway Dirt Nationals has quickly become one of the must see events in all of short track racing with over 400 competitors registered, representing more than 30 states and Canada for the event scheduled Dec. 15-17 at the Dome at America’s Center in St. Louis, Mo. VP Racing Fuels has a long history of promoting its quality products through sponsorships of myriad race series and race teams, but aligning with a marquee event like the Gateway Dirt Nationals represents a new direction for its marketing efforts.
“Our experience with event sponsorship has been primarily at the product level, but when we saw the opportunity to partner with the Gateway Dirt Nationals as the title sponsor, we couldn’t pass it up,” said Chris Wall, chief marketing officer for VP Racing Fuels. “It’s a perfect platform not only to promote our race fuels but our newer product lines. There’s already been extraordinary positive buzz about this event and we look forward to working with Cody and his team to keep it growing for many years to come.”
“This partnership marks a big milestone for this event. Having the support of a company like VP for multiple years is going to allow us to work on things that add value for the fans and competitors. It is not often you find partners that have such a similar vision right out of the box and that is what we have with this relationship with VP thanks to Chris and Steve,” the Gateway Dirt Nationals founder and promoter Cody Sommer added.
In addition to naming rights and exclusive trackside fuel sales, VP will engage in on-site activation promoting its product lines for general consumers including VP Madditives and VP Small Engine Fuels as well as its growing roster of VP-branded gas stations, all of which will add even more excitement to an already mega event.