Hough Petroleum looks to PriceAdvantage software to help the chain optimize fuel prices and take advantage of market opportunities.

Hough Petroleum is streamlining store-specific fuel pricing strategies at its owned and operated locations located throughout New Jersey.

Hough Petroleum selected PriceAdvantage software to achieve its goals, based on the software’s ability to centralize critical fuel pricing data and present it in a strategic format as well as create automated prices changes—with price change confirmation—from a mobile device.

“Hough is like many other family-owned fuel retailers; they can no longer effectively compete with the larger chains by using spreadsheets, emails and phone calls to manage their fuel pricing,” shared Chip Stadjuhar, president and CEO of Skyline Products. “Our software will not only save them man hours, but it will give them real-time insight into market changes and opportunities.”

Hough selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits. They also selected the mobile component, which allows them to make price determinations anywhere, anytime from a mobile device.

“We know that PriceAdvantage will help us optimize our prices to take advantage of market opportunities,” shared Gary Hough, president, Hough Petroleum. “Additionally, it will provide us with a level of confidence knowing that not only are we making more strategic pricing decisions but I will receive confirmation that those price changes were made when requested.”