When it comes to being a foodservice rock star, bigger is not always better. Doing the little things right can make a big difference in your offering. Drive-throughs, limited-time offers and separate foodservice P&L’s are three relatively simple solutions that can move you to the head of the foodservice pack. This topic will be covered exclusively at the 2016 NAG Conference in September.
Being great at foodservice requires remarkable consistency, but it also requires retailers to do the little things right. As the demand for an excellent foodservice experience accelerates, drive-throughs and limited-time offerings are two emerging opportunities to distinguish your foodservice offering. In the backend, a separate foodservice profit and loss statement (P&L) will help chains determine the true cost of each food item to ensure you are pricing competitively and effectively.
In this featured educational session at the 2016 National Advisory Group (NAG) Conference in Savannah, Ga., attendees will learn how they can leverage drive-throughs and limited time offers to generate some excitement around their convenience store foodservice offering. Furthermore, a separate P&L statement will offer a roadmap to foodservice profitability by allowing chains to price items appropriately based on real numbers, not estimates. All of this information will be delivered by three top quartile convenience store chains only at the NAG Conference Sept. 11-14.
Foodservice is a key area of opportunity for convenience stores. As revenues from gasoline and tobacco products fall, foodservice sales are increasingly becoming convenience stores’ most profitable category.
Convenience stores have shifted their focus to provide a wider variety of fresh, high-quality food offerings to help gain a greater share of stomach and compete with restaurants. At the same time, there seems to be significant room for convenience store operators to generate increased foodservice sales by translating existing traffic into purchases, but they have to get the little things right.
Hear from four of the convenience store industry’s leading foodservice authorities on one important NAG pane. Industry speakers for this session include:
* John Schaninger, Vice President, Sales and Marketing, QuickChek Corp.
* Sarah Prorok, Director of Food and Beverage, Thorntons Inc.
* Scott Simon, President and CEO, Swiss Farms Stores
The session will be moderated by Dr. Nancy Caldarola, General Manager of The Food Training Group and the former head of NACS CAFE.
If you are looking to build your foodservice business, this is one session you cannot afford to miss. View the full NAG Conference agenda by visiting NAG Agenda or register for this premier industry event now at NAG Registration.
To learn more about NAG, visit www.nagconvenience.com.