Today’s Idea of the Day:
Utilize a community fuel dispenser for community fundraisers.
As you become a bigger part of your local community, you will be approached by organizations to donate to their cause. This is a great idea, but it can get costly. One way you can ease the burden of 
donations is to utilize the community pump. Pick one of your fuel pumps and then select a day to hold a fundraiser for the local organization. Announce to the community that on Tuesday, between 1 p.m. and 5 p.m., you will donate 10 cents for every gallon sold to the local partner organization.
The length and amount of the promotion should vary based on what you are comfortable with, but what you are doing is raising money for a good cause and driving business to your location.
Advertise fountain and other in-store specials at this pump in advance. This should help drive some of the fuel customers into your store for beverages and snacks. You enjoy a sales bump and help raise money for a good cause. It’s a classic win-win for all sides.
If you have an Idea of the Day, email CSD Senior Editor Erin Rigik Del Conte at [email protected].
