The typical Millennial has a path of purchase that is unlike any other generation.
New generational research from Alliance Data has revealed that Millennials have a path to purchase that is quite distinct from other generations.
For example, Millennials are more apt to shop online or to visit comparison shopping Websites and couponing Websites to find the best deal than other generations. Millennials are also more likely to share product comments online after a purchase, and are influenced in their purchase decisions by their peers.
The following infographic provides a visual representation of the typical Millennial’s path to purchase.