The new c-store chain looks to offer lower food prices than usually seen in the c-store channel.
Coles Express, a fuel and convenience retailer, with approximately 685 sites across Australia is debuting a new c-store brand called “Big Yum at Little Coles,” which will attempt to lower c-store food prices to supermarket level pricing, according to Business Insider Australia.
Currently there are three “Big Yum at Little Coles” open in Melbourne. Coffee at the Australia-based stores sells for 80 cents per cup—less than the $1 coffee offering at 7-Eleven. Meanwhile, a slushie machine called the Guzzle Bomb will compete with 7-Eleven Slurpees.