The acquisition of the Cadbury Biscuits Licence will help Mondelēz to continue to grow globally.
Mondelēz International has purchased the license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world from Burton’s Biscuit Co. The agreement is subject to regulatory approval.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” said Hubert Weber, Executive Vice President and President, Mondelēz Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Mondelēz International and Burton’s Biscuit Co. have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement. The companies have agreed not to disclose financial terms of the transaction.