Sheetz is introducing its new café concept to college towns.
Sheetz is making an effort to move into a different kind of market as the company’s foodservice offerings continue to attract countless fans. The new concept that Sheetz is now experimenting with is the college town casual dining experience, through which the company hopes to capitalize in the business of Millennials.
According to a recent report from the Pittsburgh Post-Gazette, this new concept follows the successful introduction of the first Sheetz Café in Morgantown, W.Va., which was the company’s first fuel-free convenience store with a focus on food and beverage offerings. The company now has three of these Sheetz Café locations, each of which is near a college or university campus, and there are plans for at least one more Café to open near the University of Pittsburgh.
The Pittsburgh Post-Gazette reported that these Sheetz Cafes that have opened near campuses in West Virginia and Pennsylvania have become popular gathering places for students.
These new Sheetz Café locations offer a wide array of foodservice items, such as the Made-to-Order food system, a variety of snack food and drink options and a frozen yogurt and ice cream creamery. These locations also feature beer caves, thereby offering college students a great deal of choices. The Pittsburgh Post-Gazette reported that each of the Sheetz Cafes has indoor and outdoor seating for students to relax and enjoy their food selections.
While these Cafes are wildly popular dining venues for college students, they do, however, lack grocery options that may attract a greater variety of customers, the Pittsburgh Post-Gazette reported.