On all candy, bigger sizes are better because they bring better margin and higher sales.
Especially when it comes to merchandising candy items at the front counter, always go with the bigger king-size bars and multipacks. From the customer perspective the price difference is negligible, but for the retailer, the margin can be 30-40% more. If you average 25 sales of these candy items per day across a 25-store chain, the profits add up quickly.
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