Mondelēz International is expanding its reach through a new partnership with RBG.
In an effort to drive brand awareness to the independent retail channel, Mondelēz International Inc. has partnered with Royal Buying Group Inc. (RBG).
“We’re excited to partner with top brands like Oreo, Chips Ahoy, Sour Patch Kids, Trident and many more to ensure placement of top selling sku’s in independent retail locations” said Angela Angelilli, executive vice presdient, RBG. RBG members can take advantage of the Independent Retailer Program that offers up to a 5% rebate on all Mondelēz products. They will also receive new item and display information as well as regular revenue tracking and category management.
Mondelēz International Inc. is one of the world’s largest snack companies, with 2015 net revenues of approximately $30 billion. They are the world’s preeminent maker of snacks with leading market shares in every category in which they compete. Mondelēz International holds the number one position globally in Biscuits, Chocolate and Candy as well as the number two position in Gum. About 84% of their annual revenue is generated in fast-growing snacks categories and nearly 75% of our sales come from outside of North America.