Yesway will improve fuel margin and volumes with PriceAdvantage software.
Yesway has chosen to use PriceAdvantage software to streamline and automate store-specific fuel pricing strategies for the company’s convenience stores.
“Yesway recognizes that in order to launch a competitive brand they need to be strategic about how quickly and accurately they price fuel,” shared Chip Stadjuhar, president and CEO of Skyline Products, parent company of PriceAdvantage. “PriceAdvantage will allow Yesway to quickly onboard new stores and centralize their fuel pricing strategy – supporting their desire to quickly improve fuel margins and volumes.”
Yesway selected PriceAdvantage based on the software’s ability to easily integrate with multiple point-of-sale systems, rapid implementation, robust reporting, ease of use and the ability to change fuel prices remotely using a mobile device. These, along with other robust features and pre-built integrations, will play a critical role in helping Yesway successfully execute their plan to acquire 600-1,000 convenience stores over the next several years.
“PriceAdvantage will allow us to execute easily a strategic pricing strategy for each store and commodity and will also provide critical real-time performance reports,” shared Brian Trout, Yesway’s senior vice president of operations. “We will be able to correlate in-store sales to fuel sales and adjust our strategy accordingly. Ultimately, PriceAdvantage will help us provide a strong ROI to our investors.”