DOVE Chocolate is encouraging consumers to indulge and savor life’s pleasures.

Mars Chocolate North America has released a new DOVE Chocolate Brand television commercial that encourages consumers to enjoy every moment and live with no regrets.

Featuring the timeless voice and lyrics of Edith Piaf’s “Non, Je Ne Regrette Rien,” (“No, I Do Not Regret Anything”), the song serves as an anthem to live life to its fullest.

Developed by BBDO New York, the new 60 second commercial titled “Each and Every Day” aims to inspire viewers to pursue life’s everyday pleasures with no regrets. The commercial follows one woman’s entire life in the context of one day, from when she was young through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning.

“Edith Piaf’s lyrics of enjoying life without regret are as true today as they were when she first performed the song,” said Kerry Cavanaugh, brand director, DOVE Chocolate Brand. “We all need to be reminded to take a moment to savor life’s everyday pleasures, big or small, like unwrapping and enjoying the signature taste of DOVE Chocolate.”

The new commercial will run on a variety of television networks and digital platforms, but also can be found on the DOVE Chocolate YouTube Channel.