Spindrift’s line of sparkling beverages made with real squeezed fruit has unveiled new packaging that conveys its core mission of “real.” Their new look of “real” will roll out to stores and foodservice partners beginning in August 2016. Spindrift’s new design shows consumers exactly what makes them different – real fruit in every beverage. The visual artistry on the new labels puts fruit at the forefront of the packaging, with beautifully rendered watercolors against a pure white backdrop, as well as utilizes the colors of the each of the fresh squeezed fruits inside. Spindrift’s message is simple – real fruit plus bubbles plus water – and the new design delivers it perfectly.
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