GasBuddy has unveiled its redesigned app, which will help to connect consumers with fuel retailers and offer new services to consumers.
After surpassing 60 million downloads of its popular mobile app, GasBuddy has announced that the company is devising new consumer and business-to-business solutions that go beyond just fuel prices.
The company’s new initiatives are being led by GasBuddy CEO and former PayPal executive Walt Doyle, along with chief technology officer and former chief engineer of PayPal Retail, Max Metral.
“For The Road Ahead”
GasBuddy’s new brand, logo and positioning reflect the evolution of the industry, where fuel retailers have greatly expanded their offerings, investing hundreds of millions of dollars modernizing the consumer experience at the pump and in the store. Consumers want to know about these additional services and the new GasBuddy connects them with these retailers and helps people everywhere fuel their journey.
“With the GasBuddy app on 60 million smartphones we have the opportunity to do something unique and powerful for our loyal consumers, the stores that serve them and the brands that want to reach them,” said Walt Doyle, CEO of GasBuddy. “Fuel prices will always be our center of gravity, but with an all-new smartphone app, new media products for advertisers, and other solutions for the retailers themselves, finding a price on GasBuddy is just the beginning.”
All-New GasBuddy App
In addition to its re-branding, GasBuddy also launched a redesigned version of its free smartphone app that will now connect consumers and retailers with information beyond just fuel prices. Some of the new features on the redesigned GasBuddy mobile app include:
- New station ratings beyond fuel prices
- Enhanced search and filters
- Clean, easy-to-use interface
- Updated games and challenges
New Media Solutions for Brand Advertisers
GasBuddy media solutions will deliver partner brand messages at scale in an integrated, elegant way that is engaging and delightful to customers across their favorite screens and platforms, including programmatic, in-app, push notifications, email, blogs, direct mail, and all major social media marketing platforms. GasBuddy’s loyal user base gives brand partners a unique opportunity to reach consumers with strong intent directly on their path to purchase.
A Product Roadmap Beyond Fuel Prices
With a 16-year record of helping consumers find low fuel prices, future features will be geared toward unlocking special discounts, learning more about retailers and services, ratings and recommendations, connecting with other users, completing purchases and much more.
To celebrate the rebrand, GasBuddy will launch a month-long nationwide #TankTakeover campaign giving away thousands of gallons of gas in select cities. The campaign will involve partnering with local gas stations and filling up GasBuddy member’s tanks. The first stop will be in Houston, Texas on Sept. 23. To get more information about location and timing on all the Tank Takeover events, follow GasBuddy on Twitter and Facebook.