Use cellophane packaging for your grab-and-go sandwiches.
When Scott Zaremba, owner of Zarco USA, switched to plain cellophane wrapping on his grab-and-go sandwiches last year, he saved money and saw sandwich sales soar. Clear cellophane packaging allows customers to really see the sandwich and it conveys “fresh,” and “hand-made in house” and gives the sandwiches a more personal—less industrial—feel. For more packaging tips and trends, check out the foodservice packaging article in CSD‘s upcoming October issue.
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