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Rutter’s Invites Customers to Vote with Their Cups

By CSD Staff | September 19, 2016

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In anticipation of the upcoming presidential election, Rutter’s has launched a new Presidential Vote With Your Cup contest.

fullsizerender2071891Rutter’s has begun collecting votes for the 2016 presidential election. Rutter’s customers now have the chance to cast their vote for their preferred presidential candidate by purchasing designated beverage cups at any Rutter’s location.

Beginning now, Rutter’s customers are able to select cups with the candidates’ pictures on them – a blue cup for Hillary Clinton or a red cup for Donald Trump – when purchasing a fountain or frozen drink. Cups will be scanned at checkout for accurate tracking of consumer votes. Rutter’s will also be offering empty cups for sale for 25 cents each. Every Tuesday leading up to the election, Rutter’s will have a Tally-Up Tuesday. Results from the scanned cup sales will appear as poll updates on Rutters.com website and Facebook page.

“This is a great, fun way to involve our customers during a tension filled election. We decided to create this event to acknowledge the rich history, and importance of Pennsylvania as a key swing State. Rutter’s has 64 stores in Pennsylvania. York, Pa. was the first capital of the U.S., and the Mid-Atlantic region where our stores are concentrated is pivotal to elections,” said Derek Gaskins, chief customer officer.

With roots dating back to 1747, Rutter’s 269-year history makes it the oldest vertically-integrated food company in the U.S. Rutter’s is widely recognized as an industry leader in food service, innovative technology and customer service. Rutter’s was the first U.S. convenience store chain to win the coveted “International Convenience Retailer of the Year” award. It is guided by the family’s third generation of leadership with Scott Hartman president and CEO, Todd Rutter as president of Rutter’s Dairy and Tim Rutter as president of M&G Reality.

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  • Home
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  • Categories
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    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
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  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
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    • 2021 Chain of the Year
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    • NAG Convenience Conference
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  • Join
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    • Young Executive Organization