Two companies have been recognized by The United Family for their active participation in The United Family’s rewards program.
On Aug. 30, 2016, at the company’s second annual partners meeting in Lubbock, Texas, The United Family awarded Smithfield and Dole with the company’s first ‘Outstanding Rewards Partner of the Year Award.’
The Outstanding Rewards Partner of the Year Award recognizes The United Family’s partners who actively participate and engage in the rewards program.
“Smithfield and Dole lead the pack when it comes to proactive engagement in our rewards program,” said Robin Cash, loyalty manager for The United Family. “We are grateful to have both of these brands as part of the United family and value their long-standing partnerships.”
Both Smithfield and Dole participate in every facet of The United Family’s rewards program, including clubs, bonus points, redeeming point items and targeted offers. For example, new club members receive a free Dole salad bag and members also receive $5 off $20 Smithfield purchases. Each brand has seen up to 15% redemption rates, which is significantly higher than the 5% United sees on average.
“We’re so honored to be recognized by our valued partner, The United Family,” said Lisa Weiman, regional manager of retail fresh meat, Smithfield Foods Inc. “Digital marketing continues to be a main focus for Smithfield, and we’re proud to work with retailers, like United, that have the same values and goals. We look forward to many more years of collaboration and success!”
The United Family will continue to honor deserving partners with the Outstanding Rewards Partner of the Year award each year at its vendor meeting.
