Gilbarco Veeder-Root has been chosen to help Seasons Corner Market continue its technological advancements.
Colbea Inc., parent company of Seasons Corner Market, has announced that the company has chosen to adopt Gilbarco Veeder-Root’s Passport Point of Sale with EMV functionality and FlexPay IV forecourt payment terminals. These payment terminals will be implemented across the company’s network of more than 100 convenience stores. The company has announced that it will also include Applause TV to maximize the Colbea’s technology investment and improve the consumer fueling experience.
“Gilbarco has proven to be an excellent supplier throughout the EMV upgrade process. I feel confident in standardizing on their EMV solutions, both at the fuel dispenser and inside our stores,” said Andrew Delli Carpini, CEO, Colbea Inc. “Their forecourt media offering has been a great asset for attracting customers to our stores and also growing in-store sales, and their Passport point of sale has helped us run our business efficiently. I am looking forward to the continued advancements in technology and services that Gilbarco continues to offer.”
Colbea’s forecourt EMV upgrades will leverage Gilbarco’s FlexPay IV payment terminal. In addition to enabling EMV (chip) payments at the pump, FlexPay IV provides gas stations and convenience stores the ability — through Applause TV powered by Pump Media — to engage consumers while they are pumping gas with timely news and entertainment content along with product advertisements and digital coupons that help drive consumers from the pump and into the convenience store. Pump Media from Verifone Media is the largest and most powerful digital out of home (DOOH) network in the petroleum forecourt market. Jointly developed with Verifone, a world leader in payments and commerce solutions, FlexPay IV from Gilbarco is the first PCI PTS 4.x certified fuel-dispenser payment terminal in the U.S. that supports EMV, NFC, mobile wallets, encryption and 2D barcode scanning, as well as future regulatory changes. FlexPay IV provides retailers the ability to upgrade their fuel dispensers in advance of the October 2017 petroleum forecourt EMV liability shift.
For its EMV upgrades inside the convenience store, Colbea is leveraging Gilbarco’s Passport Point of Sale system. This system is the first petroleum POS to provide general availability of software supporting both EMV Credit and Debit transactions. Support of multiple common payment types reduces consumer confusion around inserting versus swiping their card at the payment terminal. Multi-EMV card format support ensures that all EMV-capable cards are processed as a chip payment, reducing consumer ambiguity and increasing consumer satisfaction, while maximizing the retailer’s protection against fraud and liability. In addition, releasing credit and debit support of EMV in a single, easy to deploy software update for the Passport POS minimizes retailer downtime.
“We are pleased to partner with Colbea on their EMV upgrade needs. They continue to be a proactive marketer, and are taking advantage of equipment upgrades driven by EMV to also improve how they interact with their customers to drive more business,” said Mark Williams, vice president of marketing North America, Gilbarco Veeder-Root.