Sheetz is changing the face of coffee offerings in the convenience industry with its launch of Cold Brew coffee.
On National Coffee Day, Sept. 29,2016, Sheetz will launch its very own Cold Brew coffee offering in all of its company stores.
“Cold Brew is, without a doubt, the best way to make cold coffee, because the flavors have a chance to infuse rather than burn,” said Matt Gray, coffee concepts manager for Sheetz. “Sheetz’s method takes no shortcuts, nor attempts to cheapen the product in any way, and the result is a delicious flavor profile accessible to all coffee drinkers and rivaling any Cold Brew experience out there.”
Sheetz’s Cold Brew starts with fresh coffee ground in-house and later infused in cold water for 10 hours to ensure the balanced blend of sweet and bitter. The patient process results in a naturally smooth and sweet flavor with less acidity.
“This product is the real deal and sure to disrupt the convenience category’s coffee offerings as we know it, just like Sheetz,” said Ryan Sheetz, director of brand strategy for Sheetz. “With Millennials drinking more specialty coffee than any other generation out there, we hope to fill more of their cups and also introduce other coffee drinkers to Cold Brew.”
In true Sheetz fashion, the culinary team’s made-to-order approach (MTO) is extended to Cold Brew, with every cup tailored and hand-poured directly for the customer. Cold Brew pairs perfectly with Sheetz’s hot breakfast items, offering a refreshing temperature balance and eliminating the need to wait for coffee to cool before indulging.
In celebration of National Coffee Day on September 29, 2016, Sheetz will offer one free small Cold Brew while supplies last to all customers who show their My Sheetz Card, a loyalty card that offers in-store specials, exclusive perks and three cents off every gallon of gasoline.