The Coca-Cola Co. announced that, in keeping up with evolving consumer tastes, its FUZE brand has introduced a new, exciting tea flavor. From 2015 to 2020, ready-to-drink tea sales are forecasted to grow 19.7% and reach $8.5 billion in annual sales. At the same time, as consumer tastes continue to evolve, sour and tart flavors are becoming increasingly palatable. For example, sour has risen by 200% over the past three years. FUZE Tea ‘Sweet and Lightly Tart’ Flavor Fusions will meet consumer demand for new and exciting flavors of ready-to-drink tea as the category continues to grow. They will be available in both Watermelon and Green Apple.
For More Information From The Coca-Cola Co. and FUZE
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