By Bill Scott, President, StoreReport LLC
What happened in September? There was little change in the first three-quarters of the rankings in the Top 100, but from there down it got crazy.
The prize for making the greatest showing was Coors Light 16 ounce six-pack, which rocketed into position 99 for a gain of 165 positions in our list, followed closely by Nehi Peach 20 ounce, which rose 132 positions to position 77. Wow! Great improvement you guys.
New products in the Top 100 list include Miller Light 16 ounce six-packs, which hit the top 100 for the first time climbing up from position 131 to 54, for a gain of a whopping 77 positions. Newport Non-Menthol Kings in the Hard Pack, Little Debbie Fudge Rounds, Fuze Strawberry Lemonade and Sprite 16-ounce all made impressive gains.
The big losers this month included Bud Light eight-ounce 12-pack; Little Debbie Oatmeal Cookies; Fanta Pineaple, Orange, Peach and Strawberry; and Barq’s Root Beer, all dropped off of the Top 100 sellers like stones.