Today’s Idea of the Day:

Use limited time offers (LTOs) to drive brand awareness, urgency and new customers to your store.

Limited time only products that arrive seasonally can help make your store a destination and build a craving with customers who will be excited to return for the product when it again appears on the menu/at the store. LTOs also allow for a chance to test new products and test price sensitivity with guests.

Email your idea of the day to Senior Editor Erin Rigik Del Conte at [email protected].