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CSD/NAG Idea of the Day: LTOs

By Erin Del Conte | October 11, 2016

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Lit Light BulbToday’s Idea of the Day:

Use limited time offers (LTOs) to drive brand awareness, urgency and new customers to your store.

Limited time only products that arrive seasonally can help make your store a destination and build a craving with customers who will be excited to return for the product when it again appears on the menu/at the store. LTOs also allow for a chance to test new products and test price sensitivity with guests.

Email your idea of the day to Senior Editor Erin Rigik Del Conte at [email protected].

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  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization