New platform helps convenience stores showcase their businesses and connect with customers.
GasBuddy, the technology company changing the way consumers find, purchase and save money on gasoline, has introduced GasBuddy Business Pages, a new suite of digital tools and services to help gas station convenience stores reach more consumers and promote their brand and locations.
With GasBuddy Business Pages, retailers can claim, manage and curate their individual station sites on the GasBuddy app, enhancing their mobile presence and instantly accessing a massive network of drivers looking for their services.
Business Pages will also give them the ability to communicate directly with these customers based on feedback they receive through GasBuddy’s new ratings and reviews feature. In addition, retailers will be able to closely monitor foot traffic, run consumer surveys, and benchmark their performance against nearby competition.
“Gas stations convenience stores are evolving into retailers that offer much more than just gas and snacks. As time-starved consumers look for more selection when they’re on the go, retailers are expanding to include robust offerings more similar to a grocery story than a gas station,” said Walt Doyle, CEO of GasBuddy.
“As these services expand, consumers want more information about where they stop when they’re on the road. With Business Pages, retailers can now finally reach these mobile consumers with detailed reviews of their services or to offer coupons or incentives.”
By using GasBuddy Business Pages, owners and store managers will be able to:
- Drive business objectives. Update business information like services and amenities, hours of operation and location. Include special deals an offers, including store loyalty programs.
- Customer insight. See prospective customers that have viewed the location’s station listing. Measure foot traffic and benchmark against nearest competitors. Run surveys and mystery shopping programs to collect feedback on programs and stations.
- Protect and control brand and reputation. Since the launch of the
GasBuddy station ratings feature, the app receives on average 350,000 ratings and reviews a week. Message and engage directly with customers.
GasBuddy asked select gas station c-store chains across the U.S. to beta test Business Pages. The two-month program provided participants the ability to access and act upon the feedback and activity GasBuddy members have taken over the last few months.
“GasBuddy has been a great vendor partner over the last two years,” said Eric Rush, digital marketing manager for QuickChek. “There is no denying that our industry is changing rapidly and getting more competitive. We are always looking for ways to better serve our customers growing expectations which is why we are excited about the new products GasBuddy is offering; it will help us stand out and improve our bottom line.”