Loyalty program powered by Paytronix rolling out to 74 Break Time c-stores this December.
MFA Oil’s retail division, Break Time, a chain of convenience stores located in Missouri and Arkansas, is launching a new Paytronix-powered MyTime Rewards program.
Break Time selected the Paytronix Rewards platform for its comprehensive capabilities, including its integration to NCR’s Radiant POS, the rules and wallets engine, campaign center, and messaging tools.
Break Time will be rolling out its new MyTime Rewards program to its 74 convenience stores in December. The stores feature Top Tier gasoline, Roasters Cafe coffee and cappuccino, fresh Dashboard Diner sandwiches and a wide variety of drinks, snacks and convenience items. Break Time is a division of MFA Oil, a farmer-owned cooperative formed in 1929 with more than 40,000 members.
The new MyTime Rewards program will replace the chain’s previous paper punch card system and offer customers a more contemporary way to earn rewards for purchase. It also gives Break Time a new way to build its brand and its relationship with its customers through more strategic offers and relevant messages. In addition, the Paytronix user interface helps Break Time optimize its customer data to gain better insights into customer behavior, then use that data to set and achieve its business goals.
“Break Time wanted an experienced loyalty partner that would help us grow,” said Jennifer Bach, director of marketing and merchandising at Break Time. “Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. We loved the fact that Paytronix believes loyalty should generate revenue.”
“Break Time will be able to learn who is buying what and when. It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales,” said Andrew Robbins, president, Paytronix Systems, Inc. “We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program.”