Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, has announced that it is collaborating with DreamWorks Animation in support of the November release of the highly-anticipated film “TROLLS.” In support of the new film, Sparkling Ice is introducing a series of TROLLS fridge packs including limited-edition “coloring cans.” Specially designed to allow consumers to color directly on the packaging, the Color-the-Can packs include eight-ounce cans featuring popular TROLLS characters awaiting their vibrant colors. Fans can snap and share photos of their colorful creations online at the Sparkling Ice Facebook page, or by using the hashtag #UnconTROLLableFlavor. In addition to the coloring cans, Sparkling Ice has launched an “UnconTROLLable Rewards” program, where purchases of Sparkling Ice products will earn consumers movie-related rewards as part of the collaboration with DreamWorks Animation, along with an “UnconTROLLable Screening Sweepstakes” via a Facebook contest that will allow fans to enter online sweepstakes to win a hometown screening of DreamWorks Animation’s TROLLS.
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