Family Express has selected Watchfire Signs to provide digital signage for its convenience store locations throughout the Midwest.
Named the 2015 Chain of the Year by Convenience Store Decisions, Family Express is pivoting into made-to-order foodservice and needed a digital marketing platform to communicate to customers.
Family Express has installed Watchfire electronic messages centers at nearly 90% of its locations to date, according to David Watson, director of corporate programs, at Watchfire Signs.
With proprietary brands such as the Cravin’s Kitchen made-to-order foodservice, Java Wave gourmet coffees and signature hot or iced espresso beverages, and the iconic “Square Donut,” Family Express was looking at digital message centers as a means to deliver dayparted communications to customers, giving them advertising messages that were immediately actionable.
“Family Express wanted a digital messaging platform to complement our daypart marketing strategy, with the ability to customize all of our sign communications with ease on a system that is dependable,” said Gus Olympidis,President and CEO of Family Express Corp. “We chose Watchfire because of their extraordinary reliability, the strength of Ignite, their programing software for the signs, and their corresponding support service.”
Watchfire will showcase its full line of convenience store products, including gas price signs and LED message centers, at the NACS show, Oct. 18-21 in Atlanta, Booth #3755.