Today’s Idea of the Day:

Prepare for an aging population.

Today some 46 million people are 65+, but that number is set to skyrocket to 74 million. Retailers should begin considering adaptations to accommodate the changing set of needs that will come with this age shift. Consider lighting changes—including eliminating blue tones from lighting which can be hard for older people to see. Consider larger lettering on signage and install door latches instead of knobs, which are easier to open. Brainstorm other ways you can make your c-store more user friendly. In doing so you can become a destination of choice for aging customers.

If you have an idea to share email Senior Editor Erin Rigik Del Conte at [email protected].