CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

HEINEKEN USA Presents 1864 Award for Responsibility and Sustainability

By CSD Staff | October 25, 2016

Share

james-bond-stars-in-new-heineken-campaign01Honors Harbor Distributing L.L.C and High Country Beverage.

HEINEKEN USA (HUSA) announced that Harbor Distributing L.L.C of California and High Country Beverage of Colorado have been selected as this year’s recipients of the company’s 1864 Award for Responsibility and Sustainability.

For the first time, the 2016 selection process considers environmental sustainability efforts, as well as best-in-class practices promoting responsible consumption and moderation. The award was presented to the two winners Oct. 20, at the HUSA annual National Distributor Conference in Chicago.

HEINEKEN USA has a long history of working with its distributor partners to elevate responsible consumption around the globe. To be considered for the annual award, distributors submitted initiatives including: safe ride partnerships; carbon emissions reduction; glass recycling education and awareness; Alcohoot, the world’s first smartphone breathalyzer promoting smart decisions based on blood alcohol content; and Health Alliance on Alcohol, a national public responsibility initiative, developed in partnership with HUSA, New York-Presbyterian Healthcare System and White Plains Hospital.

“At HEINEKEN we truly care about the impact we make in this world so sustainability & responsibility efforts are now included in our global strategy as a key business priority,” said Tara Rush, senior vice president and chief corporate relations officer, HEINEKEN USA. “We are committed to working side-by-side with our distributor partners to encourage responsible consumption of our products, and protect the environments in which we live, work and play. We are proud to work with partners who embrace these values and actively strive to put them into action.”

Harbor Distributing L.L.C. partnered with the Health Alliance on Alcohol to engage their community on underage drinking through Project Access; with Uber and Curb to provide safe rides during holidays and at HUSA-sponsored events; with education groups and community organizations to prevent alcohol access to minors; and with the Anaheim Police Department to promote alcoholic awareness at the annual National Night Out event at Stoddard Park in Anaheim, Calif. Effective environmental sustainability efforts include the use of all electric handling equipment, warehouse energy efficient LED lighting, waste recycling, and reducing fleet emissions through the use of hybrid trucks.

High Country Beverage, through its TAKE CARE Responsibility Program, creates awareness of responsible alcohol consumption through billboard and radio advertising, and by distributing thousands of TAKE CARE cards on area college campuses during orientation and at sporting events. HCB partners with Team Fort Collins, a non-profit group that provides drug and alcohol prevention and education services to parents and youths. Their environmental sustainability initiatives include fleet carbon emissions reduction, the use of all electric warehouse equipment, and the laying of a conduit for electric vehicle charging stations.

 

Related Articles Read More >

Parker’s Holds High Regard from Consumers
Mountain Express Oil Partners with VM Petro
Love’s Opens Arkansas Travel Stop
TravelCenters of America Relaunches Annual Campaign
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization